The upscale concept by H&M called, “& Other Stories” will open it’s first U.S. store this Fall in New York. The store will be located at 575 Broadway in SoHo. It will feature an assortment of merchandise geared toward women, including, trendy apparel, bags, beauty products, accessories, jewelry and lingerie. & Other Stories launched in March 2013 and has stores in 12 European countries. In the meantime, while we wait for the Fall launch, visit stories.com to view the collection.