NEW STORE OPENING: MGBW HOME MANHASSET

THE ENTRANCE
Mitchell Gold + Bob Williams opened a new signature store in the famous “Miracle Mile”, a prominent high-end shopping district in Manhasset, New York. Below are some highlights of the Manhasset store. First off, the entrance is very inviting.

©ESTILO BY MELIDA

MERCHANDISING TECHNIQUE
If you ever flipped through a home decor magazine or catalog and fantasized about being in the picture, you have to stop by a MGBW Home store! The merchandising will make you feel like you just walked into a picture of a home decor magazine or catalog! The furnishings are displayed the same way you see them in the MGBW Home catalog. (I for one, appreciate this consistency of branding). For you as a consumer the advantages of this lifestyle-merchandising-technique is that you can really get a good sense of how the furnishings will look in your home. The way the furniture is merchandised at MGBW Home, gives you a blueprint as to how you can layout the furniture at home.

©ESTILO BY MELIDA

HOME DECOR INSPIRATION
The store also has a handful of art gallery layouts that you can use as inspiration to display artwork in your home. But, if you don’t want to go through the hassle of figuring out how put up an art gallery, just buy the ones displayed at MGBW Home and problem solved.